Estonia is an economy in transition. For many, the Estonian economy began with the rebirth of an independent Estonia at the start of the 1990s. Leaving the centralized command economy of the Soviet bloc brought challenges as well as opportunities. Today, as Estonia prepares to join the European Union, the opportunities of larger markets and increasingly free trade are balanced by the demanding challenges of increasingly integrated participation in the global economy. To meet these challenges, Estonia is now considering the development of a national design policy. This policy must be set against the background of a global knowledge economy.