The concept of the experience economy has developed into one of the most exciting and visible areas for research today. This includes several areas of design research, and it includes research in the social sciences, management studies, and marketing. My goal in this presentation is to offer a few ideas that will help designers understand a few central issues about the experience economy. To do that, I want to shed light on the topic, offer a few useful resources, and provide clues to a deeper understanding of what the experience economy is.