A pilot trial of social media in a technical area

This paper reports on a project undertaken to trial social networking with Telecommunications students and staff from Swinburne University of Technology. Web 2:0 technologies including social networking sites can encourage informal conversation, dialogue, collaborative content generation, and knowledge sharing, giving students access to a wide range of ideas. A Ning was used with the intention of engaging students and staff in informal discussions relating to the Telecommunications industry in general, rather than course material directly. Although staff contributed enthusiastically and a large number of students enrolled, student participation was low. Follow-up surveys and informal discussions revealed reasons for the low student participation included the risk of appearing foolish in front of peers and teachers, and an intention to use the Ning in a passive manner by seeing what others are doing without necessarily contributing themselves. We conclude that social media in education may be useful but needs some incentive for it to be adopted by students.