A user-centric mobile service creation approach converging telco and IT services

While new competitors are threatening the traditional business models of Telecommunications operators by providing their services directly to the customer, usercentric service creation paradigm brings new opportunities for operators to deliver diverse, attractive, and profitable services directly to the end-user. This paper discusses the service creation model, architecture and implementation in the European Union sponsored research project OPUCE (Open Platform for User-Centric Service Creation and Execution), which aims at enabling end-users to use their smart mobile devices for both creating and consuming personalized services.