Affective roles for agents in local government corporate real estate projects

Corporate real estate (CRE) projects require, among other things, the navigation of a psychological 'Affective domain' because there are subjective evaluations of the projects and their management. Australian local government CRE research reveals that agents of CRE management (CREM) playa role in delivering positive affective assessments of the outcomes of CRE projects. Two projects are illustrative of these roles. One role was in the first project's design team's commission to consult, design and communicate on behalf of CREM. Qualitative analysis allows evidence of affect to be traced across each stage of this commission, including the management of affect to provide positive assessments. The second role is an internal organizational agent that buffers facility users' affective responses. Considering agents' roles in the psychological of managing CRE conceptually advances the field's understanding of how to deal with and achieve positive subjective assessments of CRE and its management.