Airline customer-centric e-business (CCEB) system metal model

Most airlines are in business to win, to outperform their competitors. They are in business to make money. They adopt new business models and technologies to fend off new competitors, reinforce an existing competitive advantage, leapfrog competitors, or to just make money in new markets. This paper aims to develop a Customer-Centric E-Business (CCEB) System Meta Model for airline to achieve longterm performance, and the relationship between CCEB and Data Warehouse. System engineering method and information technology are used in this model. According to system engineering hierarchical system model, CCEB model has four layers: Passenger Interactive Layer; Passenger Data Warehouse Layer; Airline Business Function Layer and Effective Layer. Data warehousing technology play a very important role in CCEB model, Data warehousing is a valuable, proven approach to providing airline managers at all levels of an airline with the information they need to make high-impact decisions---only if the right technologies, architecture, and techniques are used. In essence, a data warehouse is managed data beyond the every day operational system structure. It consists of airline business related data obtained from various sources and then formatted to meet airline's customer management strategy. The data warehouse technology facilitates informed business decisions by providing a means for the collection, consolidation and organisation of data for reports and analysis. The key of data warehousing is that data is stored for business purposes or for analysis can be more efficiently used if stored outside the operational system.