An exploratory study on the operation videoconferencing in bi-national tutorials

Research in the area of using newer technologies such as videoconferencing via the Internet in tutorials is limited with even less covering the issue of effectiveness as a learning device. This technology enables expansion of the international marketing tutorial to include other countries/cultures. This study uses a case study methodology to investigate the conduct of binational tutorials to see if videoconferencing adds value to the learning experience of students. Two tutorials were conducted between students in two universities in Australia and Hong Kong. The students involved were positive with regards to interaction, engagement, motivation, interest in learning and felt comfortable with videoconferencing their tutorials. Issues involved with this project included: time differences (project length, semester timing, timetabling), role of champions, and common curricula. The authors derive human and pedagogical recommendations for running bi-national tutorials using videoconferencing.