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An investigation of the implications for effectuation of social interaction enabled by the use of microblogging

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conference contribution
posted on 2024-07-12, 15:21 authored by A. Rebecca Reuber, Eileen Fischer
Social interaction plays a central role in effectuation processes, yet we know little about the implications for effectuation when an entrepreneur interacts via particular channels such as social media. To address this gap, our paper uses an inductive, theory-building methodology to develop propositions regarding how effectuation processes are impacted when entrepreneurs adopt Twitter. We posit that Twitter based interaction can trigger effectual cognitions, but that high levels of interaction via this medium can lead to effectual churn. Implications for our understanding of effectuation, of social interaction, and of the impact of social media on entrepreneurial firms are discussed.

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ISBN

9780980332872

Journal title

Regional Frontiers of Entrepreneurship Research: 8th International Australian Graduate School of Entrepreneurship (AGSE) Research Exchange, Swinburne University of Technology, Melbourne, Australia, 01-04 February 2011

Conference name

Regional Frontiers of Entrepreneurship Research: 8th International Australian Graduate School of Entrepreneurship AGSE Research Exchange, Swinburne University of Technology, Melbourne, Australia, 01-04 February 2011

Pagination

14 pp

Publisher

Swinburne University of Technology

Copyright statement

Copyright © 2011 The authors. Proceedings Copyright © 2011 Australian Graduate School of Entrepreneurship. Paper is reproduced with the permission of the AGSE.

Language

eng

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