Application of the WebQual™ instrument to three Australian websites: does industry influence the relative importance of the dimensions of WebQual?

Assessing the quality of a Website has received growing attention from academics and practitioners. The objective of this study is to apply the WebQualTM framework developed by Loiacono, Watson and Goodhue (2002) to determine whether any differences exist between three Australian industry groups across the Website Quality constructs. This study elineates the Website Quality model into its latent dimensions and examines for differences between three B2C Websites. This extends previous research on the WebQualTM instrument by presenting some preliminary findings in the Australian setting. Relevant implications for managing Website quality are highlighted, with directions for future research discussed.