Assessing the value of language: a judgement-analytic approach

With increased globalization of business and economy, organizations find themselves having to choose from among alternatives that working language which offers the most effective economic means of knowledge creation and management within the context of the strategic environment in which they exist and operate. This paper introduces social judgment theory to linguists, economists, and strategic planners, as a potentially useful theoretical and methodological tool for the assessment of the value of language. A case study is provided as an illustration of how the judgment paradigm can be used for both research and decision making purposes.