Celebrating the heterogeneity of enterprise education: myths and realities

Are enterprise educators different for other educators more that they are different from each other? This question, inspired by William Gartner’s earlier discussion of heterogeneity in the process of new venture creation, is the focus of our efforts. Borrowing from the inspiration of Gartner’s approach, we surveyed enterprise educators across a range of issues. Their responses confirm the degree to which the domain of enterprise education is beset with significant heterogeneity. This paper uses discourse analysis to dig subjectively deeper into the hidden meaning of the respondents’ comments.