Festival entrepreneurs: the 'art' of networking

Most definitions of entrepreneurship concentrate on the attributes and context in which they conduct their business. This paper focuses on the Artrepreneur as a person doing business primarily at arts festivals. A structured questionnaire with a response of 173 was used to determining the networking practices of this specific entrepreneur at the Aardklop National Arts Festival. Over 300 annual festivals provide a market for almost every day of the year, employment opportunities and sustainable growth in rural areas. The role, relationship with organisers and the perceived success of the Artrepreneur at the Aardklop National Arts Festival are investigated in this research.