Recent breakthroughs in the creation of ultra-cold atoms in the laboratory have ushered in unprecedented changes in physical science. These enormous changes in the coldest temperatures available in the laboratory mean that many novel experiments are possible. There is unprecedented control and simplicity in these novel systems, meaning that quantum many-body theory is now facing severe challenges in quantitatively understanding these new results. We discuss some of the new experiments and recently developed theoretical techniques required to predict the results obtained.