Generation Y's antecedents to the creative learning style

The Australian higher education sector, shaped to meet the needs of Generation X students, today comprises of a multicultural student cohort where Generation Y is fast becoming the most dominant generation. The importance of nurturing creativity in business education and Generation Y’s increasing role in helping organisations fulfil their mission is increasingly being recognised. This paper presents a definition of the creative learning style and explores the demographic and psychographic factors that may explain a greater willingness for Generation Y to engage with the creative learning style. This study found that members of Generation Y who hold low uncertainty avoidance, low precision assurance seeking or high task completion seeking psychographic characteristics were more willing to adopt a creative learning style.