Grounded theory and management research: a lack of integrity

This paper argues that grounded theory in management research is in danger of losing its relevance through a lack of integrity in the manner in which it is being applied. This is attributed to a state of confusion amongst management researchers. The paper reveals the nature of this lack of integrity through an analysis of recent grounded theory studies in major management journals. The paper analyses why this confusion has arisen amongst management researchers, and offers three suggestions for restoring some of the fundamental integrity and discipline back into grounded theory studies.