posted on 2024-07-09, 20:52authored byRobert Jones, Sagi Mathew, Reynold James
This paper uses a case study of Toyota to analyse the transfer and hybridisation of lean production in a major motor vehicle manufacturing company located in India. Particular emphasis is placed on the dynamics of re-adjustment in relation to HRM practice. Using primary and secondary data in the form of interviews and company documentation, the paper traces the transplantation trajectory of the company over the ten year period between 1999 and 2009. Findings reveal that due to a range of contrdictions in the initial configuratlon of the transplant the company undertook a sequential runge of re-adjustment measures involving four strategies: localisation, imitation, hybridisation, and customisation. Several propositions are advanced with the aim of hypothesising which strategies are more likely to be successful in certain contextual situations.
Proceedings of 'Sustainable management and marketing', the 23rd Annual Australian and New Zealand Academy of Management Conference (ANZAM 2009), Melbourne, Victoria, Australia, 01-04 December 2009
Conference name
'Sustainable management and marketing', the 23rd Annual Australian and New Zealand Academy of Management Conference ANZAM 2009, Melbourne, Victoria, Australia, 01-04 December 2009