How passion attracts talent: a study of recruitment in an Australian high-technology start-up

This study explored the recruitment process in a technology start-up for consistency with established models, and the role entrepreneurial passion had played in attracting team members. Recruitment incidents were identified through interviews with the founders and members of the core team and analysed both against existing models and for emerging themes. Passion for the technology vision was found to be instrumental in attracting early participation on a part-time, casual basis, but in making serious commitment to the venture, shared values of equity and trust, together with the entrepreneur's passion and credibility, creating conviction that the vision was achievable, emerged as the decisive factors.