Investigating the values: entrepreneurial attitude: opportunity recognition relationship in nascent entrepreneurs

The purpose of this research was to examine to what extent a relationship exists between personal values, entrepreneurial attitude, and opportunity recognition. Although these constructs have been examined individually, their inter-relationships have not previously been examined. Thus, this research contributes toward our understanding of opportunity recognition. There were 166 necessity based nascent entrepreneurs who participated in the research. The results suggest that a relationship exists between (internal and external) values and entrepreneurial attitude. In addition, opportunity recognition was a function of entrepreneurial attitude and, to a lesser extent, of personal values.