Maori entrepreneurial activity in Aotearoa New Zealand

This research supplements a national and international project that studies the complex relationship between entrepreneurship and economic growth. This research specifically concerns itself with gaining an insight into Maori micro-entrepreneurial activity in Aotearoa New Zealand. Preliminary research identified specific entrepreneurial framework conditions that influence Maori enterprise creation and growth. The research also encourages Government policies that promote Maori social-economic transformation. The research reveals that social-cultural norms have a significant influence on Maori entrepreneurial activity. This research proposes that if social-cultural, educational-training and finance issues are addressed appropriately the anticipated wealth creating enterprises that Government desires may occur naturally. For an entrepreneurial spirit to foster responsibility still largely remains with resourceful individuals not afraid of being held back by factors and conditions that work against them.