Marketing students' perceptions of online recorded lectures

Students enrolled in two on-campus marketing units were surveyed about their claimed attendance at face-to-face lectures and tutorials and their access to online recordings of the lectures. Only around 30% of students claim they attend all lectures, with tutorial attendance higher for both student cohorts. Most students claim they listen to at least eight (out of twelve) of the online recorded lectures, although there does not appear to be a correlation between accessing these recordings and actual attendance - we had expected that nonattendees would claim the highest rates of listening to the recordings. Students appear to access the recordings more for revision or translation purposes, rather than to catch up lectures they have missed.