Nonlocal intuition and the performance of serial entrepreneurs

Understanding how and why entrepreneurs decide to pursue one venture as opposed to another has managed to elude entrepreneurship researchers. Of late, there has been a renewed interest in the role and importance of intuition to the entrepreneur. Two recent publications concerning electrophysiological evidence of intuition (McCraty et al., 2004a–b) and the relationship of motivations with spiritual intelligence (Zohar and Marshall, 2000) suggest the need to evaluate how we access our deepest meanings, values, purposes and highest motivations in recognising opportunities. This has shed some light on how we interpret meaning in the world around us and its impact on decision-making. This paper argues that entrepreneurs use all three levels of intelligence: namely intellectual, emotional and spiritual intelligence. Using intuition and value driven motivations, the serial entrepreneur can change a business-as-usual paradigm to a creative business of high growth and spiritual worth. It will be shown that the heart autonomic nervous system is involved in the processing and decoding of intuitive information.