posted on 2024-07-12, 15:43authored byHelen McKernan, Dean McWhirter
The paper examines the applicability of two different modelling techniques: CBSEM and PLS on the data set collected to investigate small and medium sized firm growth in the ICT industry in Australia and Hungary. The two analytical techniques are evaluated based on the research objectives and the conceptual model proposed by the authors. The data is tested for basic assumptions of CFA and CBSEM, as well as PLS. The results of CFA are discussed and the reliability indicators of the scales are presented. In reflection to the findings, PLS is the recommended technique for further analysis.