Radical innovation may need a helping hand

Design Thinking as one of the most popular, human-centred design approaches, is frequently presented as a solution to many of the problems that large organisations face when executing radical innovation projects. Yet, how to adequately implement it in large organisations that typically struggle with flexibly changing their innovation approaches, is not understood well enough yet. In this article, insights from a longitudinal study are presented highlighting difficulties with the application and implementation of Design Thinking by a novice multidisciplinary team in a large organisation in the FMCG industry.