Strategizing to improve entrepreneurial orientation: the case of small firms

Developing an entrepreneurial orientation has been proven beneficial to firms, but for small firms this may be too resource consuming. This paper aims to offer a unique perspective on how small firms can improve their entrepreneurial orientation while making optimal use of limited resources. It describes the results of an empirical study of strategy-making processes and entrepreneurial orientation in small firms. The structural equation analysis of the data from 454 small firms indicates that adaptive strategy-making has the strongest impact on entrepreneurial orientation, supported by participative and intrapreneurial strategy-making.