This paper investigates the level of trust to facilitate the ethnic entrepreneurship process through business networks either co-ethnic, other ethnic or the host society networks. This research was carried out to determine and clarify to what extent immigrant/ethnic entrepreneurs trust different people and institutions/networks to obtain types of support they needed to run their ethnic businesses in the larger Melbourne area. The outcomes were aimed to draw a picture of trusty relationships between the ethnic community and the host Australian society. The outcomes revealed that about 85% of the research participants ‘usually’ or ‘always’ trusted employees from same ethnicity. The research also revealed that family was main source of information that participants ‘usually’ or ‘always’ trusted more than other sources.
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ISBN
9780980332872
Journal title
Regional Frontiers of Entrepreneurship Research: 8th International Australian Graduate School of Entrepreneurship (AGSE) Research Exchange, Swinburne University of Technology, Melbourne, Au
Conference name
Regional Frontiers of Entrepreneurship Research: 8th International Australian Graduate School of Entrepreneurship AGSE Research Exchange, Swinburne University of Technology, Melbourne, Au