The perception of entrepreneurial risk: key determinants in the decision making process of Greek investors

The levels of economic development in Greece as well as in the entire Eurozone level along with other country specific institutional factors have been mainly responsible for the sharp decline in the number of investment projects in the Greek domestic market. Contrary to the conventional financial theory, this paper argues that the perception of entrepreneurial risk by investors is closely related to the leverage undertaken by an investment project. It is in this framework that this study attempts to contribute some innovative conclusions on the issue of entrepreneurial risk perception, focusing on the Greek entrepreneurs as a case study.