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The quality of sales manager: salesperson exchanges under problem resolution conditions

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conference contribution
posted on 2024-07-11, 16:52 authored by Nick Lee, John W. Cadogan, Geoffrey R. Durden, Vijaya Thyil
Building on social exchange theory and qualitative inquiry, managerial responsiveness, caring, and aggressiveness were uncovered as three key social exchange dimensions used by sales managers when dealing with problem situations in the salesforce. We used Australian data to develop measures of these three constructs. Results of the development process indicate that the measures show good validity. Further to this, we also provide examination of the relationship of the three exchange dimensions with key organizational outcomes. Overall the findings suggest that the three constructs are important in sales manager problem resolution exchanges, and that they may ultimately influence the success of sales organizations.

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ISBN

9780475122148

Journal title

Marketing accountabilities and responsibilities, the Australian and New Zealand Marketing Academy Conference (ANZMAC 2004), Wellington, New Zealand, 29 November-01 December 2004 / Jim Wiley and Peter Thirkell (eds.)

Conference name

Marketing accountabilities and responsibilities, the Australian and New Zealand Marketing Academy Conference ANZMAC 2004, Wellington, New Zealand, 29 November-01 December 2004 / Jim Wiley and Peter Thirkell eds.

Publisher

ANZMAC

Copyright statement

Copyright © 2004 The authors. The published version is reproduced in accordance with the copyright policy of the publisher.

Language

eng

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