posted on 2024-07-11, 16:52authored byNick Lee, John W. Cadogan, Geoffrey R. Durden, Vijaya Thyil
Building on social exchange theory and qualitative inquiry, managerial responsiveness, caring, and aggressiveness were uncovered as three key social exchange dimensions used by sales managers when dealing with problem situations in the salesforce. We used Australian data to develop measures of these three constructs. Results of the development process indicate that the measures show good validity. Further to this, we also provide examination of the relationship of the three exchange dimensions with key organizational outcomes. Overall the findings suggest that the three constructs are important in sales manager problem resolution exchanges, and that they may ultimately influence the success of sales organizations.
Marketing accountabilities and responsibilities, the Australian and New Zealand Marketing Academy Conference (ANZMAC 2004), Wellington, New Zealand, 29 November-01 December 2004 / Jim Wiley and Peter Thirkell (eds.)
Conference name
Marketing accountabilities and responsibilities, the Australian and New Zealand Marketing Academy Conference ANZMAC 2004, Wellington, New Zealand, 29 November-01 December 2004 / Jim Wiley and Peter Thirkell eds.