Two sets of business cards: responses of Chinese immigrant women entrepreneurs in Canada and Australia to sexism and racism

Existing entrepreneurial discourses have been dominated by white middle-class androcentric approach, giving little space to the discussions of racism and sexism experienced by minority women entrepreneurs. This paper aims to fill this gap through an examination of the experiences of Asian immigrant women entrepreneurs in Canada and Australia using an intersectional approach. The key research question addressed in the paper is to what extent, and in what ways, do racism and sexism impact on the entrepreneurial experiences of Asian immigrant women entrepreneurs and what strategies do they use in managing discrimination to protect themselves and their businesses? Four main strategies were derived from our findings, namely, creating a comfortable niche, playing the mainstream card, swallowing the pain, and resisting.