Who prefers what? The effectiveness of Blackboard for on-campus marketing students in Singapore

Tertiary institutions in Singapore are increasingly replacing elements of their traditional on-campus lectures and tutorials with more advanced technological approaches. These technologies provide tertiary institutions with an ideal opportunity for on-campus students to access learning resources and provide them with more control over their learning. The current study focuses on on-campus students enrolled in an undergraduate marketing subject that have used Blackboard to facilitate students' learning. The sample consisted of 390 undergraduate business students. The findings indicated that most respondents would like Blackboard to be more fully utilised offering results calculators, and additional learning resources to facilitate their learning.