posted on 2024-07-12, 11:42authored byGeorge Bell, Judy Rex
If commercial marketing's bottom line is 'what's in it for me?' then possibly social marketing's bottom line is 'what is in the community's best interest'?
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Journal title
Proceedings of the 32nd Annual Meeting of the Western Decision Sciences Institute, Kauai, Hawaii, United States, 15-19 April 2003
Conference name
The 32nd Annual Meeting of the Western Decision Sciences Institute, Kauai, Hawaii, United States, 15-19 April 2003