The aim of this mixed-methods exploratory study was to examine the relationship between narcissism, self-esteem and Instagram usage and was motivated by unsubstantiated media claims of increasing narcissism due to excessive use of social networks. A sample of 200 participants responded to an online survey which consisted of the Five Factor Narcissism Inventory (FFNI), the Rosenberg Self-Esteem scale, and the Instagram Usage, Behaviours, and Affective Responses Questionnaire (IUBARQ) constructed specifically for the purposes of this study. There was only weak evidence for any relationship between narcissism and Instagram usage, suggesting that media concerns are somewhat exaggerated. However the negative correlation between vulnerable narcissism and self-esteem warrants further examination.