Debt, marketing communication, and the city: Designed social control Deuda, marketing y comunicación, y la ciudad: diseñando el control social

This paper theorizes debt and communication marketing as social control instruments. It is argued that these elements reinforce and support each other and work together to govern and design us through 'psychopower'. Together, they create a new type of worker, abuse the idea of freedom, and destroy attention. The 2011/12 Occupy Wall Street protests that emerged all over the world proved the importance of the city as a political public space. Although research shows that energy is generated in the digital, virtual, and networked space, and physical space is still crucial to challenge dominant power relations. However, debt and marketing-based communication start power up simultaneously both on the physical and the digital levels. The question is, how can this specific dynamic be challenged?