Employer of choice - staff perspectives

'Employer of Choice' (EOC) is an evolving principle for Australian business. EOC reflects the value and importance organisations place on their key stakeholders - their staff. This paper aims to define employer of choice for Australian business conditions, demonstrate the link between EOC and 'Corporate Social Responsibility' (CSR), expand on the valuable contribution staff add to organisational 'Reputation and Risk Management', and illustrate how 'Information and Communication Technology' (ICT) can provide the ideal platform for educating a large office-based staff about their organisation’s EOC program. Increasing numbers of Australian organisations are paying greater attention to motivating and effectively utilising the skills of their employees. The current climate of buoyant employment in Australia enables employees and job-seekers to look beyond monetary incentive in employment to include aligning work culture with their individual beliefs on corporate, environment and social responsibility. Many organisations are working hard to acquire EOC status, as EOC programs are one way of addressing employee requirements. This paper suggests 'Computer Assisted Learning' (CAL), which embraces the constructivists’ principles of adult learning, enables individuallytailored education for large office-based staff on their organisation’s EOC programs, enhancing opportunities to reflect an organisation’s brand and desirable culture.