The difference between interactivity as it is performed across the page and the screen, maintains Sandy Stone, is that virtual texts and virtual communities can embody a play ethic. Inserted like a mutation into the corporate genome, play ruptures the encyclopaedic desire to follow seamless links to a buried 'meaning' and draws us back to the surface, back into real-time conversation with the machine. Hypertext theorists see this as a tactic of resistance to homogenisation. As we move across a hypertextual reading space, we produce the text in this unfolding now, choosing pathways which form a map in the space of our own memories: where we have been, where we are, where we might yet be.