Inside the house of SYN: Digital literacy and youth media

This paper examines the role of community media organisations in the diffusion of digital literacy. In Australia, a number of media organisations, established by the so-called ‘digital generation’, are experimenting with new training methods and content forms. Such groups aim to provide their constituents with deep and immersive media opportunities. We examine the methods and outcomes of SYN Media (a youth-run media organisation in Melbourne) and discuss the implications for digital literacy. Our research suggests that, although the systems and forms that make up digital literacy are in still under development, organisations like SYN are allowing that development to occur. Both audience and the particular habitus of the media workplace are important factors in SYN’s success.