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Season-ticket holder satisfaction and sponsor-related behaviour: evidence of a positive relationship

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journal contribution
posted on 2024-07-12, 22:59 authored by Robin N. Shaw, Heath McDonald
Abstract not reproduced here by request of the publisher.

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ISSN

1464-6668

Journal title

International Journal of Sports Marketing and Sponsorship

Volume

7

Issue

4

Pagination

13 pp

Publisher

International Marketing Reports

Copyright statement

Copyright © 2006 International Marketing Reports. The published version is reproduced with the permission of the publisher.

Language

eng

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