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Season-ticket holder satisfaction and sponsor-related behaviour: evidence of a positive relationship
journal contribution
posted on 2024-07-12, 22:59 authored by Robin N. Shaw, Heath McDonaldAbstract not reproduced here by request of the publisher.
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1464-6668Journal title
International Journal of Sports Marketing and SponsorshipVolume
7Issue
4Pagination
13 ppPublisher
International Marketing ReportsCopyright statement
Copyright © 2006 International Marketing Reports. The published version is reproduced with the permission of the publisher.Language
engUsage metrics
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