Discourse on Israel, both propagandistic and analytical, has the peculiar tendency of representing it at one moment as normal---a normal democracy, a normal Western society, a normal state---and at others as exceptional: a democracy uniquely embattled among hostile neighbors, a secular state that historically fulfills the religious destiny of a people, a democracy that defines itself as a state for a single people and religion, the only democracy in the region, and so forth. At times, defenders of Israel lay claim to its normality as the reason to exempt it from the norms of human rights and international law, at others complain that Israel is being 'singled out' for criticism. This paper argues that these apparent contradictions, over and above their value to public relations opportunism, can best be explained by understanding Israel's occupation of Palestine as an exemplary settler colonial project whose contradictions are embedded in the early framing of Zionism and whose unfolding follows a logic long ago analyzed by Albert Memmi and other theorists of settler colonialism.