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Co-creation can help our companies compete with global giants

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posted on 2024-07-13, 09:10 authored by Aleksandar Subic

Australia needs to start a conversation about “co-creation”. We live in a world where giants like the US and China lock horns over innovation. It’s a world where the value of a product lies much more in its intangible inputs – such as ingenuity – than in labour or capital.

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https://theconversation.com/co-creation-can-help-our-companies-compete-with-global-giants-98166

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The Conversation

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