Facebook has responded to Netflix documentary The Social Dilemma, saying it "buries the substance in sensationalism". The show is currently in Netflix Australia's top ten list and has been popular around the globe. Some media pundits suggest it's "the most important documentary of our times". The Social Dilemma focuses on how big social media companies manipulate users by using algorithms that encourage addiction to their platforms. It also shows, fairly accurately, how platforms harvest personal data to target users with ads – and have so far gone largely unregulated. But what are we meant to do about it? While the Netflix feature educates viewers about the problems social networks present to both our privacy and agency, it falls short of providing a tangible solution.