Novamedia: an Australian first

The challenge facing any artistic movement is to find an audience. While the sale of Tracey Moffatt’s iconic Something More No 1 for $74,000 in 2002 was seen by many as an indication of Australian photography’s new status as legitimate and collectable art, let’s not forget that medium had been around for 176 years at the time of this sale. In comparison, new media arts are mere pups. Public interest is however on the rise. This is in no small part due to the hard work of a number of key government agencies and arts organisations. The Australia Council’s New Media Arts Board has played a crucial role in the promotion and development of this work in Australia, as have organisations such as Experimenta Media Arts, dLux Media Arts, the Australian Network for Art and Technology (ANAT) and the Australian Centre for the Moving Image (ACMI), to name a few key players. [Introduction]