The business model of many modern technology companies is to lure people into digital monopolies (or what are sometimes called “ecosystems”) from whence ridiculous profits can be gouged. You see, the internet and computing hardware, software and networking have become so fault-tolerant and scalable that it enables tremendous numbers of transactions per second to be completed without the need for expensive employees. This can generate profit at hitherto unprecedented rates for what is little more than “file-sharing”.