Un-designing masculinities: K-pop and the new global man?

My K-pop (Korean Pop) 'bias' Rain, the South Korean singer, dancer, and actor whose real name is Jung Ji-Hoon, recently released a new album called Rain Effect, which has reignited my, uh-hum, 'academic' interest in K-pop. In particular, I am fascinated with how K-pop is re-designing masculinity through the popularisation of what scholar, and former PhD graduate from Melbourne University, Sun Jung calls 'Pan East-Asian soft masculinity'. In 2011, National Geographic defined the most typical person in the world as a 28-year-old Han Chinese male, the target demographic within Pan East Asian soft masculinity. Given its global popularity, does K-pop offer alternative values, design, and experiences of masculinity? Or does it just remix old stereotypes about black and Asian masculinities?