Unlocking the geoblock: Australians embrace VPNs

In recent months there have been many reports of Australians covertly signing up for the US streaming service Netflix, using fake postcodes and software workarounds to fool its geo-blocking system. One industry-commissioned study estimates that up to 200,000 Australians have subscribed to the service in this way. Geoblocking circumvention is by all accounts a common practice in Australian households - and an industry is emerging to meet the demand for borderless streaming.