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When 'hand crafted' is really just crafty marketing

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posted on 2024-07-13, 03:55 authored by Katherine Wilson

In their attempts to cash in on peak hipster, fast-food giants are passing off assembly-line products as small scale, bespoke creations that carry an aura of moral authority.

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https://theconversation.com/when-hand-crafted-is-really-just-crafty-marketing-47749

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The Conversation

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The Conversation Media Group

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Copyright © 2015 The Author(s). This publication is licensed for reuse under a Creative Commons Attribution-NoDerivatives (CC BY-ND 4.0 - https://creativecommons.org/licenses/by-nd/4.0/) licence. The published version is reproduced in accordance with this policy.

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