The Australian streaming service Stan will open a pop-up restaurant called Los Pollos Hermanos in Sydney this week to promote the latest season of the Breaking Bad spin-off Better Call Saul. Giancarlo Esposito, who plays the restaurant's owner - drug lord Gus Fring - in both shows, will attend the event. Fring uses Los Pollos as a front for his criminal activities and a money laundering operation. The pop up restaurant has previously opened in Los Angeles and Austin, Texas. This marketing stunt turns the promotion of a TV show built around a savage reality - the consumption of narcotics in the US and the cartel wars in Mexico - into a pop culture event.