Establishing the basis for the elaboration of the Estonian design policy measures: final report

This report presents a proposal for an Estonian design policy. The underlying hypothesis is that good design is a strong competitive factor. Design is marginal to production costs and paramount in terms of market impact. The proposal for an Estonian design policy is based on three research studies. The studies deal with Estonian design supply, Estonian demand for design, and design policies in a number of comparable countries. The analyses of supply and demand are based on desk research, interviews and questionnaires. The analysis of design policies is based on desk research. A vision for Estonian design seven years from now was made to establish a direction for the policy proposal. Comparing present supply and demand with the vision and examining design policies in other countries led to the proposal. One clear result of the supply and demand studies is that there exists a strong interest for professional design and that there is ample room for improvement.