Shaping the Future of Aqua Exercise: Insights from the 2024 Think Tank

The 2024 Aqua Alliance Industry Forum Think Tank Report presents a comprehensive analysis of the current state and future direction of aqua exercise in Australia. Hosted by Aqua Alliance in collaboration with Swinburne University of Technology, the Think Tank brought together over 40 industry leaders to address critical challenges facing the sector. The report highlights key issues such as the diminishing workforce, marketing and branding challenges, and the need for improved education and professional development for aqua exercise instructors. Through detailed discussions, participants identified several solutions, including redesigning training programs, modernising marketing strategies, enhancing mentorship and support, and strengthening industry leadership and collaboration. The findings and recommendations aim to foster a sustainable and thriving aqua exercise industry, ensuring its continued growth and positive impact on community health and wellness.