Stacks on Stacks on Stacks: The Voices of MarTech

This white paper represents the Voices of MarTech, including the first-hand experiences of Australian marketing and business leaders who use and oversee MarTech (and its role) in their organisations. This research was conducted by the Customer Experience and Insight (CXI) Group from Swinburne University of Technology, sponsored by The Lumery. In an industry that is full of overwhelming complexity, this white paper aims to explore the key challenges and provide a level-set for where the industry is currently.