A marketing study relating to the long term sustainability of recently established mortgage management organisations

The first section of the report sets the outline and the scene for the project. The introduction provides the readers with a synopsis of the journey to be undertaken and the key objectives to be achieved. Furthermore the first chapter outlines the rationale and the organization of the entire study. The next section looks at the secondary research and familiarizes the reader with the Mortgage Management and real property mortgage industry. This section looks at the banking and finance sector, the role of government within the industry and provides us with an outlook from an empirical perspective on the direction of the marketplace as well as the consumer and product base. The author provides the reader with an understanding of the key terms and buzz words within the industry as well. This is followed by the research methodology. The study uses mainly secondary sources as well as the experiential data provided by the author through his knowledge of the industry and sector. Chapter four examines the Mortgage Manager in detail. This section looks at the placement of the vocation within the industry and outlines the key barriers as well as competitive factors facing Mortgage Managers. This section also identifies the critical success factors and provides the backdrop for the key strategy that is outlined within this chapter. The final section provides a summary discussion and highlights the limitations as well as opportunities for future research created by this report. This section also emphasizes the importance of clearly identified goals as well as flexible strategic direction with key distribution channels and partners.